Dimarzio

DiMarzio, Inc. is a United States manufacturer best known for its guitar pickups. The company also produces miscellaneous guitar accessories, such as cables, straps and hardware. DiMarzio became known for its Super Distortion model, which was the first after-market replacement guitar pickup. It was introduced in 1972 and is still one of the most popular models. 

Their Dual-Resonance design which uses different size wire gauges to produce a different resonant peak for each coil, providing unique sounds and their Airbucker™ design which reduces string pull and increases sensitivity and sustain are also notably used by artists worldwide, in multiple genres.